Advertising

ADVERTISING

Although Ross Verlag postcards were undoubtedly available in shops and cinemas, they could also be obtained through the mail and were advertised in German movie magazines such as Filmwoche and Film Im Bild. They could be ordered from the magazines or through Ross Verlag directly. The cards were published quarterly for most of their run, although they were not printed as often at the beginning.

Die Filmwoche German movie magazine

Thanks to Werner Mohr for some of these copies of magazine advertisements.

Filmwoche postcard advertisement

1928 Die Film-Illustrierte postcard advertisement

Film im Bild postcard advertisement

Color postcard advertisement

Closeout sale of certain cards

Advertisement for Luxus song cards

Vintage Ross
advertisements
from Filmwoche
magazine

Here is the address given for the Ross company:
"Ross" Verlag
Berlin SW 68 Alexandrinenstrasse 110
And their phone number: Dönhoff 1218-1219
(Go ahead and order those Louise Brooks and Josephine Baker cards!)

Ross Verlag used postcards to advertise their own postcards and to fill orders. Special thanks again to Werner Mohr for these copies.

Ross advertisement postcard showing an assortment of cards they had for sale.
Some of the postcards are of flowers or nature scenes, which I never seen.

Back of postcard announcing the next magazine advertisement (?) in February 1936

The following cards were printed on the back of the usual Ross Verlag postcards.

Advertising high quality postcards

Postcard advertisement suggesting selling cards at the cinema. Public looking for their favorites. Good income. Complete your collection.

Price list postcard

Card sent to customer noting missing cards requested are no longer available. Requesting payment.

Ross Verlag postcard advertising the sole agent for distribution in Holland. Thanks to Hans Schnepper for this scan!

Postcards were also used for other types of advertising.

"The Man Who Laughs" The back of card advertises the German premiere on March 1, 1929 at "Universum" Lehniner Platz. Card #21/6 (Thanks to Klaus Wunderlich for the photos.)

Back of Mary Pickford postcard advertising one of her films

Zinaida Jurjevskaja opera star postcard advertising record albums

Postcard advertising documentary on Henny Porten filmmaking
1934 in the Netherlands

Harry Piel postcard advertising Callifax bath solution.
"After the training, I always use Califax."

"One of the most important film greats in the world, Harry Piel, regularly uses the Callifax-Slimming bath, after he recognized its wonderful refreshing effect after using it only once following intensive training. Etc."
(Thanks to Hans Schnepper for the card and translation.)

Back of Joan Crawford Ross Verlag postcard for English company Stevenson & Co., giving away film star photos through De Beukelaer's (who made chocolates and biscuits, which also commonly offered small cards similar to tobacco cards in their packages).

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