ADVERTISING


Although Ross Verlag postcards were undoubtedly available in shops and cinemas, they could also be obtained through the mail and were advertised in German movie magazines such as Filmwoche and Film Im Bild.   They could be ordered from the magazines or through Ross Verlag directly.   The cards were published quarterly for most of their run, although they were not printed as often at the beginning.


Die Filmwoche German movie magazine





Thanks to Werner Mohr for some of these copies of magazine advertisements.



Filmwoche postcard advertisement



1928 Die Film-Illustrierte postcard advertisement



Film im Bild postcard advertisement



Color postcard advertisement



Closeout sale of certain cards

Advertisement for Luxus song cards






AD1
Vintage Ross
advertisements
from Filmwoche
magazine
AD2



Here is the address given for the Ross company:

"Ross" Verlag
Berlin SW 68 Alexandrinenstrasse 110

And their phone number:   Dönhoff 1218-1219

(Go ahead and order those Louise Brooks and Josephine Baker cards!)






Ross Verlag used postcards to advertise their own postcards and to fill orders.   Special thanks again to Werner Mohr for these copies.

Ross advertisement postcard showing an assortment of cards they had for sale.
Some of the postcards are of flowers or nature scenes.


Back of postcard announcing the next arrival of film articles in February 1936


The following cards were printed on the back of the usual Ross Verlag postcards.

Advertising high quality postcards


Postcard advertisement suggesting selling cards at the cinema.   Public looking for their favorites.   Good income.   Complete your collection.


Price list postcard


Card sent to customer noting missing cards requested are no longer available.   Requesting payment.


   
Early advertising card from 1915 for "Our Kaiser"
Taken from a painting






Ross Verlag postcard advertising that Tob Groen & Co., Amsterdam is the sole agent for distribution of Ross Verlag products in Holland.   Note that it provides "Postcards of all sorts and designs.   World famous film postcards of the brand "Ross".   Art-plates, printed matter, photographs and packing/wrapping articles".   Thanks to Hans Schnepper for this scan and translation!





Postcards were also used for other types of advertising.


   

"The Man Who Laughs"
  The back of card advertises the German premiere on March 1, 1929 at "Universum" Lehniner Platz.   Card #21/6   (Thanks to Klaus Wunderlich for the photos.)


   

"Don't speak bad about my "First Kiss" and stay kind. Anny Ondra"   (Printed on the back of the card)
Promotional card for Ondra's film "Der Erste Kuss"   Note that the card is not numbered.
(Thanks to Hans Schnepper for the photos.)


   

"Wenn Meer und Himmel sich berühren..."  
This card was sent to theaters to promote the German release of the 1926 John Barrymore film "The Sea Beast"   3 Million Dollar production   Schedule immediately!   Card #56/1   (Thanks to Klaas Dierks for the photos.)


   

 

"Orient" starring Harry Liedtke.  
1924 film advertised for the Burg Theater in the German town of Itzehoe
From January 13 to January 19, 1925
5 and 8 o'clock
(Thanks again to Klaas Dierks for the photos.)


   

 

Frieda Richard unnumbered card  
Back side advertises 1925 FoxFilm "Das Geheimnis Der Alten Mamsell"
"The Secret of the Old Housekeeper"
Card is also stamped for The German-American Theater in Berlin
(Klaas Dierks again!)



Back of Mary Pickford postcard advertising one of her films


   
Zinaida Jurjevskaja opera star postcard advertising record albums


   
Postcard advertising documentary on Henny Porten filmmaking
1934 in the Netherlands





   
Postcard advertising Gloria Swanson film "Theaterfimmel" ("Stage Struck").   Back side shows line up of November 1926 films distributed by Parufamet including "Ben-Hur".   Parufamet came about from a distribution agreement between German Studio UFA and the Hollwood Studios Paramount and Metro Goldwyn.   It lasted from the end of 1925 to the end of 1929, and had many problems.   These cards seemed to have been sent out to promote booking films at non UFA owned theaters.   The cards were unnumbered and generally seemed to display film scenes not shown in the regular numbered Ross film scene cards.   They only seemed to do this late in the year of 1926.   Thanks to Hans Schnepper and Tom Saunders for the information.


   
Postcard advertising Harold Lloyd film "The Freshman"
Back side shows line up of November 1926 films distributed by Parufamet


   
On the left is Claudette Colbert card 8725/1
On the right is the same image on an unumbered card advertising the film "Cleopatra".


   
Another of the cards advertising the "Cleopatra" film.
These were undoubtedly sent to theater owners to persuade them to book the film.
Written on the back is:
The greatest of the Cecil B. deMille films
"Cleopatra"
has scenery and costumes, that absolutely surpass everything shown so far.
In the leading roles: ....
Paramount's ten-million-mark-film, that will definitively mean good business!
Thanks to Hans Schnepper again for the scans and translations.



Harry Piel postcard advertising Callifax bath solution.
"After the training, I always use Califax."

"One of the most important film greats in the world, Harry Piel, regularly uses the Callifax-Slimming bath, after he recognized its wonderful refreshing effect after using it only once following intensive training. Etc."
(Thanks to Hans Schnepper for the card and translation.)



This Hannni Weisse card advertises perfume.
"Taky new perfume is a great joy for every lady."
Thanks to Hans Schnepper for the translation
and pointing out it is not Lya Mara, as I had thought.



Back of Joan Crawford Ross Verlag postcard for English company Stevenson & Co., giving away film star photos through De Beukelaer's (who made chocolates and biscuits, which also commonly offered small cards similar to tobacco cards in their packages).



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